SEO report of rulefinancialservices.co.nz

Wellington Mortgage & Insurance Brokers - Rule Financial Services

www.rulefinancialservices.co.nz/

Wellington's leading Mortgage & Insurance Broker.


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.rulefinancialservices.co.nz/

Character length : 32

Title
Wellington Mortgage & Insurance Brokers - Rule Financial Services
Description
Wellington's leading Mortgage & Insurance Broker.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is in use
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://rulefinancialservices.co.nz/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/
  • /wp-includes/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Wellington Mortgage & Insurance Brokers - Rule Financial Services

Character length : 69

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 13%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
213100
Heading structure in the source code
  • <H1> Rule Financial Services Wellington's leading Mortgage & Insurance Broker.
  • <H2> Wellington’s Leading Mortgage & Insurance Brokers
  • <H3> Having a mortgage broker act for you takes all the hassle out of shopping for a home loan.
  • <H3> We make it so simple, even children could understand it.
  • <H3> Did we mention we’re a FREE service? Yes thats right!
  • <H1> Home
  • <H4> Having a mortgage broker act for you takes all the hassle out of shopping for a home loan.
Word cloud
  • mortgage11
  • home10
  • loan8
  • broker8
  • all5
  • banks5
  • financial4
  • bank4
  • rule4
  • insurance4
  • services4
  • comes3
  • click3
  • shopping3
  • search3
  • leading3
  • bank/lender2
  • informed2
  • passionate2
  • give2
  • choice2
  • service2
  • fee2
  • nothing2
  • everything2
  • gain2
  • pays2
  • right2
  • mention2
  • we’re2
  • free2
  • circumstances2
  • wellington2
  • recommending2
  • hassle2
  • act2
  • particular2
  • hutt2
  • wellington's2
  • takes2
  • shop2
  • best2
  • solution2
  • ourselves2
Keyword matrix
wordtitledescriptionsheading
mortgage
home
loan
broker
all
banks
Two Word cloud
  • financial services4
  • for you3
  • home loan3
  • click here3
  • mortgage insurance3
  • mortgage broker2
Three Word cloud
  • rule financial services3
  • pays our fee2
  • best home loan2
  • mortgage insurance broker2
  • yes thats right2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Readability

Flesch–Kincaid Grade Level
5.40
Flesch Reading Ease
72.40
Coleman Liau Index
11.20
Automated Readability Index (ARI)
4.70
Dale–Chall Readability
4.50
SMOG Index
9.40
Spache Readibility
5.00
Number of letters
1944
Number of words
424
Number of sentences
47
Average words per sentences
9
Number of syllables
628
Syllables in words
652
Average syllables in words
1.48
Number of words in first three syllables
55
Percentage of word / syllables
12.97
Words not in Dale-Chall easy-word list
108
Words not in Spache easy-word list
80

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.rulefinancialservices.co.nz/wp-includes/js/jquery/jquery.js?ver=1.7.2
  • http://www.rulefinancialservices.co.nz/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.18
  • http://www.rulefinancialservices.co.nz/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=3.3.1
  • http://www.rulefinancialservices.co.nz/wp-content/themes/jazzmaster/assets/js/imagesloaded/jquery.imagesloaded.min.js?ver=20121101
  • http://www.rulefinancialservices.co.nz/wp-content/themes/jazzmaster/assets/js/prettyphoto/jquery.prettyPhoto.js?ver=20121101
  • http://www.rulefinancialservices.co.nz/wp-content/themes/jazzmaster/assets/js/scripts.js?ver=20121101
  • http://www.rulefinancialservices.co.nz/wp-content/themes/jazzmaster/assets/js/nivo/jquery.nivo.slider.pack.js?ver=20121101
  • http://www.rulefinancialservices.co.nz/wp-content/themes/jazzmaster/assets/js/nivo/apply-nivo.js.php?ver=20121101
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.rulefinancialservices.co.nz/wp-content/themes/jazzmaster/assets/css/style.css.php?ver=20121101
  • http://www.rulefinancialservices.co.nz/wp-content/themes/jazzmaster/assets/css/print.css?ver=20121101
  • http://www.rulefinancialservices.co.nz/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=3.3.1
  • http://www.rulefinancialservices.co.nz/wp-content/themes/jazzmaster/assets/css/prettyphoto/prettyphoto.css?ver=20121101
  • http://www.rulefinancialservices.co.nz/wp-content/themes/jazzmaster/assets/css/nivo/nivo.css?ver=20121101
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Website security

IP
119.47.118.78
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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